The ultimate Digital Marketing curriculum
Digital Marketing
Learn how to craft effective digital marketing strategies that drive engagement, boost brand visibility, and convert leads across various online platforms
Introduction to Digital Marketing
Define target personas for a hypothetical product or service
Search Engine Optimization (SEO) Basics
Optimize a blog post using on-page SEO techniques and test it using an SEO tool
Content Marketing
Develop a content calendar for a month and create a blog post targeting a specific audience
Social Media Marketing
Create a social media plan and publish content on a chosen platform, track engagement with insights
Pay-Per-Click (PPC) and Google Ads
Create a mock Google Ads campaign for a product, including keyword research and ad copy
Social Media Ads
Run a small Facebook ad campaign (real or simulated) and analyze the results
Email Marketing
Create and send an email campaign using a platform like Mailchimp, and track its performance
Analytics and Measuring Performance
Set up Google Analytics for a website, track key metrics, and create a report
Conversion Rate Optimization (CRO)
Create and optimize a landing page using A/B testing methods
Influencer Marketing & Affiliate Marketing
Develop a simple influencer or affiliate marketing campaign plan
Branding and Online Reputation Management
Develop a basic online branding and reputation management plan
Final Project and Portfolio Building
Present your digital marketing portfolio with case studies, strategies, and performance insights
Frequently Asked Questions
We have both physical and online classes depending on the learner’s preference
To enroll, all you need is a good laptop and stable internet connection
During the enrollment process, you will be interviewed and based on the result of the interview, you will be guided on the tech skill to pick
Virtual Class
You can make payments to
0767178251
Access Bank
FoluAgoi Abisayo John
After making payments, send the receipt to +2347017538645 via Whatsapp
Physical Class
You can make payments to
0767178251
Access Bank
FoluAgoi Abisayo John
After making payments, send the receipt to +2347017538645 via Whatsapp